News

Why More People are Choosing a Vegan Diet

PureFit launches 3 organic, great-tasting plant...

This is it — the pasta you’ve been waiting for! Minimal ingredient pasta that’s gluten-free and ready to serve in under 3 minutes. 1 Fill a pot halfway (or a...

PureFit launches a brand new line of protein ba...

If you’re going to indulge, it might as well be with a great tasting, non-GMO and gluten-free bar that’s high in protein. And if there’s one thing we know at...

What Is Isomalto-oligosaccharide (IMO)?

We are beyond excited to launch our 20th Anniversary PureFit bars.  The new bars taste and perform as well as our original formula.  In honor of our 20th Anniversary, we...

Stop Sugar Shaming and start teaching "Glycemic...

PureFit has been defending the carbohydrate-protein-fat ratio (otherwise known as 40/30/30) in PureFit bars for close to 20 years. To be frank, today's medical community really has sugar wrong. They...

Going Global with PureFit- 30 countries and cou...

Robb Dorf is founder and CEO of PureFit, which exports high-protein, gluten-free nutrition bars to 20 countries. (Photo by MARK RIGHTMIRE,ORANGE COUNTY REGISTER/SCNG) By MARGOT ROOSEVELT / STAFF WRITER Two...