ABOUT PUREFIT

When I founded PureFit more than two decades ago, the 40/30/30 approach (aka the Zone Diet) was revolutionary and had never been applied to a gluten-free nutrition bar. That all changed in 2001 when the first PureFit Bars began appearing in grocery and health food stores nationwide. Soon, additional flavors were added and with the advent of eCommerce, our little nutrition bar company gained an international following.