Dear Retailer,

Thank you for allowing me to introduce the original 18G PROTEIN, GLUTEN-FREE, NON-DAIRY, VEGAN nutrition bar. ™. Below are facts about PureFit and why you should offer them to your customers:

  • PureFit nutrition bars are the #1 selling gluten-free nutrition bars. 
  • We have been the category leader for almost over 11 years. We have grown while other nutrition bars have come and gone.
  • Our dairy-free bars are certified vegan and Pareve kosher. 
  • Nutritious, high-quality ingredients without all the additives and sugars of other so-called “nutrition bars.”
  • No wheat, gluten, dairy, trans fats, sugar alcohols or artificial sweeteners.
  • PureFit bars will not melt making them very portable from endurance athletes to soccer moms.


  • Since 2001, positive reviews and recommendations of our bars have appeared in 100’s of magazines read by your shoppers. To this day,
  • We actively pursue earned-media placements that drive shoppers into stores just like yours.
  • Each month, we introduce PureFit Bars to consumers at marathons and fitness expos all across the country.
  • Unlike some nutrition bar companies, you won’t find our bars in deep-discount channels like Costco. Rather, we have a MAP policy that affords all PureFit retailers with an opportunity to sell through 100% of the inventory 100% of the time.
  • Besides upholding our commitment to quality, we are consistently giving back to the community. We’ve donated more than 30,000 bars to celiac support groups and conferences, and over 20,000 bars to the U.S. troops.

When you offer PureFit Nutrition Bars to your customers, you offer them a nutritious, great-tasting bar they can feel good about. And you can feel good about offering a product from a company that is committed to quality, service and supporting its retailers. 


Robb Dorf
Founder and CEO