The PureFit PureFido campaign is our way of encouraging you to adopt your next cat or dog. Millions of loving pets are senselessly euthanized every year. Please help us stop this by saying no to puppy mills and kitten factories. Please consider rescuing your next pet. Animal shelters and rescue organizations are everywhere. Please say no to breeders. Pictured below is Tucker, rescued by our founder and CEO in 2015. One of Robb's many rescues. Also pictured is Dougie Meowser. Dougie is owned by Jacob Huber, our Director of Operations.