PureFit protein bars are 100% non-GMO. We believe this is one of the most important, and unique, benefits of PureFit. It is also clear to us that many consumers, understandably, don’t really know what this means and why this is important. Please consider eliminating all GMO’s from your diet.
A GMO, or genetically modified organism, is a plant, animal, microorganism or other organism whose genetic makeup has been modified in a laboratory using genetic engineering or transgenic technology. This creates combinations of plant, animal, bacterial and virus genes that do not occur in nature or through traditional crossbreeding methods. Genetic modification affects many of the products we consume on a daily basis.*
Why do we want you to avoid GMOs? More specifically, why do we want you to eat Non-GMO protein bars? Because we feel non-GMO foods are 100% healthier, safer, and better for the body. The research is out there to support this. A growing body of evidence connects GMOs with health problems, environmental damage, and violation of farmers’ and consumers’ rights. In fact, more than 60 countries around the world – including Australia, Japan, and all of the countries in the European Union – require GMOs to be labeled. Globally, there are also 300 regions with outright bans on growing GMOs.*
In the absence of credible independent long-term feeding studies, the safety of GMOs is unknown. Increasingly, citizens are taking matters into their own hands and choosing to opt out of the GMO experiment.*
Some of the most obvious issues and health risks associated with consuming GMO’s is the following:
Allergies- GMO’s create new allergens in our food supply.
Antibiotic Resistance- GMO’s are connected with anti-biotic resistant “superbugs” that can affect your health.
Pesticide Exposure – Genetically modified crops are treated with an herbicide called glyphosate. Glyphosate has been linked to numerous health problems in animal studies, among them birth defects, reproductive damage, cancer and endocrine disruption.
Unpredictability and the Unknown- GM crops have been linked to many health problems including Alzheimer’s and diabetes.
With all of these major issues it was clear to us that PureFit bars must be 100% non-GMO.
* Information gathered was acquired from the NON GMO Project, and can be found, in further detail at www.nongmoproject.org
** Information was acquired from www.care2.com