Dear PureFit Enthusiast,

They say you can’t teach old dog new tricks, but as anyone who has ever loved an older dog can attest — that’s simply not true.

When I founded PureFit more than two decades ago, the 40/30/30 approach (aka the Zone Diet) was revolutionary and had never been applied to a gluten-free nutrition bar. That all changed in 2001 when the first PureFit Bars began appearing in grocery and health food stores nationwide. Soon, additional flavors were added and with the advent of eCommerce, our little nutrition bar company gained an international following.

As anyone in business will tell you, if you’re satisfied with what you’ve already achieved and you make no further efforts to evolve, you won’t be around for very long. At PureFit, we’ve always been a customer-centric company. And as a competitive athlete, my athletic performance improves when it’s supported by ingredients that are good for me.

We’ve re-engineered the original PureFit bars. They’re lower in sugar, contain more plant-based ingredients, and taste even better than before. We also added a whole new line of bars called Protein Crisp and a line of 100% organic plant-based gluten-free pasta.

That means PureFit is the nutrition company you can count on, whether you’re fueling a hike, bike ride, run, or other activity — or you’re just up to eating a plant-based snack that also happens to taste great. And with our pastas, healthy plant-based meals can be prepared in just minutes! Try them and let me know if you agree!

Robb Dorf, BS, Exercise Physiology, Founder & CEO

Competitive cyclist, recreational runner, regular yogi, and dog lover!

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